Lavinia Tong
Director of Admissions and Marketing
Lavinia spent 15 years working in FMCG marketing, overseeing some of the world’s most famous brands, for a FTSE10 company Diageo, in multiple global markets including UK, AsiaPac and China. Her technical expertise is across brand marketing, innovation, brand and product development, commercialization, research and leadership.
She joined Education In Motion, previously Dulwich College International, in 2016 and headed up Marketing, launching the GRADUATE WORLDWISE campaign across 10 schools in China, Singapore, Korea and Myanmar in 2018. During this time, she gained her PGCE teacher qualification, and in 2020 moved into a school leadership role in Dulwich College Shanghai Pudong to head up the Admissions and Marketing department. Gaining classroom experience teaching IB Psychology and Middle School Science, Lavinia now also oversees the whole College’s CCA programme, which offers over 200 activities a week.
Lavinia is most proud of launching the College Values into DCSPD in 2021 – Value every Voice, Do the Right Thing and Make a Difference - and being part of the most amazing school community in Shanghai (the world).
